Sierra Vida

Born from the rugged beauty of the Pacific’s mountain ranges, Sierra Vida is made for those who find their freedom in the peaks, forests, and alpine waters.

This collection draws inspiration from the towering Sierras of California, the volcanic mountains of Hawaii, the lakes that mirror the sky, and the trails that lead to nowhere but discovery.

Designed for paddleboarding at sunrise, hiking forgotten trails, camping under endless stars, and blazing new paths — Sierra Vida gear is built for resilience, movement, and spirit.

Every piece honors the wild places where nature humbles you and strengthens you — and where the real adventure begins when you leave the beaten path behind.

This isn’t just apparel — it’s a life lived closer to the wild. Welcome to Sierra Vida.