Sierra Vida
For the ones who chase wild horizons
Born from the rugged beauty of the Pacific’s mountain ranges, Sierra Vida is made for those who find their freedom in the peaks, forests, and alpine waters.
This collection draws inspiration from the towering Sierras of California, the volcanic mountains of Hawaii, the lakes that mirror the sky, and the trails that lead to nowhere but discovery.
Designed for paddleboarding at sunrise, hiking forgotten trails, camping under endless stars, and blazing new paths — Sierra Vida gear is built for resilience, movement, and spirit.
Every piece honors the wild places where nature humbles you and strengthens you — and where the real adventure begins when you leave the beaten path behind.
This isn’t just apparel — it’s a life lived closer to the wild. Welcome to Sierra Vida.
From the heart of Folsom to the spirit of the Pacific.
Pacific Pulse was born in the foothills of Folsom, California—where mountain trails, historic bridges, and lake breezes shape the rhythm of daily life. But our roots stretch across the Pacific, drawing inspiration from California’s golden backbone to Hawaii’s island soul.
The Love Folsom Bear is a tribute to where it all began. Featuring a custom California bear design filled with local landmarks—from Sutter Street to Lake Natoma, Rainbow Bridge to the Folsom Bulldogs—this tee is a hometown map you can wear with pride.
Whether you’ve floated the lake, cruised the bike trails, or just love calling this place home, this design is for you.
Ride Folsom. Float Folsom. Love Folsom.
Part of our Sierra Vida Collection—gear inspired by the towns that live and breathe the California mountain life, with a spirit that flows through the entire Pacific.
